Minneapolis, Minn. – Angie’s Kettle Corn today announced that its newest product offering, Caramel kettle corn, has been declared a ‘hit’ by the Supermarket Guru (Phil Lempert) on his popular “New Products Hits & Misses” segment. Angie’s Caramel scored a total of 87 points out of a possible 100.
Lempert called Angie’s a “standout exception” among the many kettle corn brands he has tried. “The popcorn is light and crispy, the caramel flavor is not overpowering, and the sweet and salty tastes are well balanced,” he said.
“New Products Hits & Misses” is a popular, weekly video review of new food products that taste-tests and judges based on a specific set of criteria. Scoring includes categories such as taste, value, ingredients and packaging. The segment is featured on Lempert’s website at www.SuperMarketGuru.com under “New Product Reviews” for the week of November 10.
A.C. Nielsen ratings ending September 4, 2010 ranked Angie’s as the number 10 brand nationally in the Popcorn-Popped Category and the number one selling popcorn brand in Minneapolis — up 235 percent from 2009. In June 2010, Angie’s launched in the Chicago market, and in just three months, according to Nielsen, Angie’s is the seventh most popular popcorn-popped brand in that market.
“We’re honored to be a “hit” as recognized by the Supermarket Guru,” said Dan Bastian, co-founder and president of Angie’s Kettle Corn. “We strive to provide a quality snack product that delivers the perfect balance of sweetness and salt. Plus, all of our products contain no cholesterol, trans fats or preservatives.” The product retails between $2.49 and $3.99 for a 5-7 oz. bag.
Angie’s Kettle Corn is available in Classic, Lite and Caramel. Each batch is handcrafted in cured kettles and uses only the highest quality, all-natural ingredients that are kosher certified and allergy and gluten-free.
Editor’s note: Find Angie’s on-line press room complete with 300dpi product shots, store locations and nutritional information here.
About Angie’s Kettle Corn
Husband and wife entrepreneurs Dan and Angie Bastian founded Angie’s Kettle Corn in 2001 as a family-run, outdoor vendor operation that today has expanded national distribution. Angie’s can be found in 45 states: SuperValu-owned grocery stores, Costco, SuperTarget, Whole Foods, food co-ops as well as at www.angieskettlecorn.com.
About the Supermarket Guru
Phil Lempert is a noted television and radio news reporter, columnist and food-marketing expert. He is a food trends editor and correspondent for NBC’s Today show reporting on consumer trends and food. His SuperMarketGuru.com is visited by over 30,000 unique visitors each month.
